Generation X was born between the beginning of the 1960s and the late 1970s, known as the ‘TV and radio generation’. They have experienced the marketing and the launching of the first computers and mobile phones and their development from objects of luxury to affordable investments for everyone.
They are the generation who achieved a balance between work and private life and so they became the ‘inventors’ of ‘flexible hours’. What used to tie together the nuclear family disappears as the women enter the labor market on a permanent basis. An increasing number of people divorce each other, and many children spend their childhoods in day care.
The generation is influenced by the Cold War, the Pill, the Schlüter government and the emergence of AIDS. As a product of their time, they are characterized as being self-sufficient individualists, creative individuals and willing to sacrifice a lot to obtain financial independence.